Corporate Gifting: What Is It? How Do You Do It?

Doing business requires expressing your gratitude every once in a while. Showing your appreciation to customers and employees will make them feel valued and respected, but only if you do it the right way. Professional gifting can be a bit tricky if you don't know what you're doing.

So, what is corporate gifting? Luckily, you're in the ideal place to learn. In our blog, you'll find all the information about how giving appropriate presents can be helpful to your brand and what it can bring to your business relationships.

And, we'll even give you our list of the best corporate gifts for clients and other associates. So read on and see how to improve your professional gifting game.

What Is Corporate Gifting?

Sending any gift from your business or under its name is represented by the term corporate gifting. The gift recipient can be a client, your employee, potential customers, or anybody else you wish to bless with a present. If you know when and how to do it, professional gifting can lead to many benefits for your business.

Sometimes, there is no special event, and it's acceptable to send gifts "just because." However, there are occasions when presents may be more suitable and expected.

Most people send out presents for events such as:

• Personal achievements( getting married, growing a family, etc.)

• Professional achievements (promotions, finding a new job, etc.)

• Holidays

• Birthdays

• Welcoming gifts

• Anniversaries

How Can Corporate Gifting Help Your Business

Though it may seem like an irrelevant part of developing your business, corporate gift-giving can help your company grow and improve.

Inspire Your Employees

Corporate gift-giving isn't meant to be a purely company-client activity. Without your employees, your company would be far from where it is today. They are the ones putting in the hard work and the long hours to grow something you in which you all believe. Make sure you don't forget that.

So, they should know that you appreciate everything they do. Birthdays, anniversaries, holidays are all opportunities to do exactly that. These presents don't have to be expensive items, but a simple sign of gratification for all the effort.

Practice corporate gifting, and you'll see a motivated squad inspired to work harder.

Improve Business Relationships

Of course, many factors influence the relationship between a company and its clients. The quality of the product/service you provide, your approach to the client's needs, customer service, and other elements are all crucial to a happy client. However, simply doing the required work may leave the other side feeling like just another number on your list.

Corporate gifting allows you to show that every person that works with your company is treated like a VIP. Don't underestimate the effect this has on clients. To have a happy client completely satisfied with your company, you'll need the cherry on top.

In most cases, a professional present can be the extra touch you might be missing.

Turn a Prospect Into a Customer

Regardless of which type of business you are running, there will be customers who aren't sure if going with your company is the right choice. In some cases, the competition may seem just as good. In others, the offer you are presenting isn't as appealing as it should be.

No matter why the potential customer hasn't made a decision, persuading them to give you their business might be easier than you think. Most company owners still don't know what corporate gifting is, and there lies your opportunity. You can get your proposal to stand out between a bunch of similar offers by simply sending a present to the potential client. 

Receiving a gift will put a smile on the prospect's face and turn them into a customer before you know it.

Best Corporate Gifts for Clients

OK, now you understand what corporate gift-giving can bring to your company and what rules to set before you do it. The only thing left to decide is what to give as a present. Check out what we had in mind.

Luxury Gift Basket

If you're trying to impress, and maybe change someone's mind about working with your company, then sending them a gift basket of "all things premium" might be the way to go. Not many things can make you feel more important as a customer.

Customized Snack Box

If you want to surprise a team or a single colleague, this is one of the easiest ways to do so. Look around the office and see who enjoys which snacks and make them a box of them. 

Everyone loves snacks, so you don't have to think too hard about the contents of the box. Whatever you put in, it will most likely be eaten by someone in the office.

Wellness Box

Nowadays, it's getting hard to balance work and private time. Most of us struggle to find the time to sit back and relax. Well, maybe we would do it if someone got us a box of all the things we need to relax.

So, put some tea, candles, a face mask, and other relaxing items in a box and give your coworkers a chance to unwind.

If You Need Help With Presents

Corporate gifting can be tricky, but only if you don't know what you're doing. Luckily, for those that need help, there are other options.

Contact Martha's Vineyard gift baskets, and we'll make a present to impress your coworkers and clients.